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Add Google Analytics tracking ID

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A Google Analytics tracking ID is a unique identifier that allows Google Analytics to collect data when inserted into a web. After creating your Google Analytics account, copy the tracking ID and insert it into your Stanford Site.

  1. Navigate to Configuration > Systems > Site settings:
    navigate to site settings
  2. Add Google Analytics account tracking ID:
    Configuration screen showing where to update Google Analytics account field
  3. Save.

Google's Universal Analytics will be going away

Google announced that Universal Analytics properties will stop processing data on July 1, 2023 (October 1, 2023, for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property. Learn more about the change.