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Why would I want to adjust the focal point of an image?

Focal Point allows you to specify the portion of an image that is most important. This information can be used when the image is cropped or cropped and scaled so that you don't, for example, end up with an image that cuts off the subject's head.

 

Example of setting the focal point

When the focal point is set to the bottom and the image is used within a Card:

Focal Point Bottom
Card Focal Point Bottom

When the focal point is set to the top and the image is used within a Card:

Focal Point Top
Card Focal Point Top